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MEGAN CATALANO | WRITER

WRITING SERVICES

1

Media

News release and social media captions to promote your campaign or event

This is for you if you're a non-profit or public sector organization without media expertise who needs help to spread the word about a campaign or event.

Includes:

30 min intro and info gathering Zoom call
News release (up to 400 words) with the who/what/where/why/when details in a format ready to share with the media and on your website
Three social media captions (up to 150 words each, photos/graphics not included) each with a clear call to action
Two rounds of revisions

2

Origin Story

New bio for your website about page or homepage to share your story

This is for you if you're a business owner or entrepreneur who wants your potential clients/customers to get to know you to strengthen the know/love/trust factor.

Includes:

30 min intro and info gathering Zoom call
New business bio (up to 500 words) about who you are, how did you get here, and what benefits/value do you offer your clients/customers
Two rounds of revisions

3

Build Community

Social media captions to educate, excite, and invite

This is for you if you’re a business owner exploding with information about your products or services who doesn’t have time to create digestible bites of content to educate and excite your clients/customers.

Includes:

30 min intro and info gathering Zoom call
10 social media captions (up to 150 words each, photos/graphics not included) to educate and excite people about your products or services each with a clear call to action to invite them to purchase/subscribe/learn how to work with you
Two rounds of revisions

4

Deeper Connection

Blog post or feature article to build a deeper connection with your audience

This is for you if you’re a business owner or non-profit organization who needs professional writing support for longer content without the ongoing commitment of an employee.

Includes:

30 min intro and info gathering Zoom call
Blog post or newsletter article (1,000-1,200 words) to inform, educate, and connect with your subscribers more in depth
Consideration of keywords to enhance SEO
Two rounds of revisions

5

Copy That Converts

Review of your website copy to help with conversion

This is for you if you’re a busy entrepreneur with big goals and you need help to define why people should jump at the chance to work with you.

Includes:

30 min intro and info gathering Zoom call
Careful review and copyedit of your website (up to five pages).
Suggested edits and improvements (everything from typos, grammar, and structure to clear calls to action and sale conversion language that aligns with your brand messaging)
30 min follow up Zoom call to review suggested edits with time for questions

6

Sales Copy Critique

Find out why your sales copy is failing to convert and what to do about it

Weak copy is likely why your sales aren't growing. Gain more paying customers with DIY sales copy improvements.

Includes:

A review of your sales copy with feedback from a professional writer and communications expert.
A video walking you through suggested edits so you can improve your copy at your own pace.
Tips and tricks so you have a solid understanding of how to strengthen your sales copy to convert more customers and make more money.
BONUS: Get a $97 credit toward my Sales Page That Sells service

7

Sales Page That Sells

A done-for-you long form sales page

Business owners can finally stop the guesswork, stop fussing with AI, and start working with someone who can help them get what they want—time, money, and confidence.

Includes:

A done-for-you long form sales page ready to load on your website.
A call with a professional writer (me!) for a thorough discussion about your offer details.
A proven exercise to help clearly define your ideal customer and what they want.
Two rounds of revisions on the sales page draft so you can feel confident that your feedback, tone, and style are incorporated in the final version.

8

Custom Packages

Did you know I take requests? Kinda like a written word DJ.

Every business is unique. That's why I offer customized writing support, so you can get exactly what you need.

What could be a custom writing request?

A business needs website copy of a sales page written.
A non-profit needs blog posts, social media captions, and news releases to promote an event or a campaign. Or updated web copy or feature articles to encourage donations.
A public sector organization needs writing support to fill in the gaps when their marketing and communications teams are at capacity.

I'm here to help you get the writing done with a fresh, expert perspective. Let's get started!

WHAT CLIENTS SAY ABOUT WORKING WITH ME

"We were looking for custom content related to our vehicles. We received an excellent article with photos that we could use in a variety of ways. We were very pleased working with Megan.

This project came together well and the deliverables were exactly what we were hoping for. Megan is easy to work with, very professional and her quality of work is excellent. We'll work together again, I'm sure!"

Dan Dakin

Manager, Communications Strategy and Public Relations
Mitsubishi Motor Sales of Canada

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